Legal consulting in social media: how to attract new clients and not to scare away old ones

Social media keep conquering a larger audience, and for many law firms it is an excellent opportunity to promote their services and share the results of their work. On the other hand, social networks make it easy to get confused and lose control of the brand.

Ioanna Beresetskaya, marketing director of YUST Law Firm, told Pravo.ru portal how the work of YUST employees is organized on social media. “The employee must have a profile. Even if it is a “working” one, for making and maintaining business contacts. It is much more interesting to communicate with a person whom you know at least online. And interest of subscribers equals to interest of potential clients. According to a collective decision, we observe what the colleagues “think”, discuss it in general meetings with employees, appealing to the Code of professional conduct and ethics of YUST. 

Ioanna mentioned that as part of working on a high-profile case the committee of partners and the marketing department collectively discuss complex issues and elaborate tactics of social media coverage. “There is a risk the competitor will start a “smear campaign” and purposefully publish negative commentary, invent false coverage opportunities, give bad reviews of the company’s activity and work of particular employees”.

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