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How to collect marketing information without breaching the personal information law?


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Head of the PR and Marketing Section of the Law Firm "YUST" Alexandra Kopievskaya – for the Commercial Director magazine.

Pursuant to clause 1 of Article 15 of the Federal Law No. 152-FZ “On personal data” (hereinafter – the Law No. 152-FZ), processing of personal data for the purpose of promotion of goods, works, services in the market through direct contacts with the clients with the use of means of communication (including e-mail, SMS messaging) is only allowed upon consent of the client.

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